BOVEE, Courtland L. <br/><br/>
Marketing 

 - New York  McGraw-Hill  1992 
 - xxxi, 761 p. 
<br/><br/><label>ISBN: </label>70067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOV