Berkowitz, Eric N. <br/><br/>
MARKETING / 
[by] Eric N.Berkowitz...[et.al.] 
 - 5th ed. 
 - Boston  Irwin/McGraw-Hill  1997 
 - xxxii, 736 p.- 
 - Irwin series in marketing .
<br/><br/> Includes references & index. 
<br/><br/><label>ISBN: </label>256189684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR