Bateson, John E.G. <br/><br/>
Managing services marketing: text and readings 

 - 3rded. 
 - Fort Worth  The Dryden Press  1995 
 - xvii, 680 p. 
<br/><br/><label>ISBN: </label>30986664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries- Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAT