Wells, William 	Moriarty, Sandra Burnett, John. <br/><br/>
Advertising: principles and practice / 
William Wells, Sandra Moriarty, John Burnett 
 - 7th ed. 
 - London  Pearson Education  2006 
 - xxxi, 592 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL