GENSCH, Dennis H. <br/><br/>
Advertising planning: mathematical models in advertising media planning / 
[by] Dennis H.Gensch 
 - London  Elsevier scientific pub.  1973 
 - ix, 176 p. 
<br/><br/> Includes appendixes, references and index. 
<br/><br/><label>ISBN: </label>444410748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / GEN