BATRA, Rajeev <br/><br/>
Aaker, David, A. <br/><br/>
Advertising management / 
Rajeev Batra,John G.Myers, David A.Aker 
 - 5th ed. 
 - New Delhi  Pearson education  2004 
 - xiii,754 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8178087359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT