Belch, George E. Belch, Michel, A Advertising and promotion: an integrated marketing communications perspective - 4th ed. - Boston McGraw-Hill/Irwin 1998 - xxii, 762 p. - Irwin McGraw-Hill series in marketing . include indexes ISBN: 256218994 Subjects--Topical Terms: Advertising Dewey Class. No.: 659.1 / BEL