BELCH, George E. Belch, Michel, A Purani, Keyoor <br/><br/>
Advertising and Promotion : an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch, Keyoor Purani 
 - 7th ed. 
 - New Delhi  Tata McGraw-Hill  2007 
 - xxxiii, 1075 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>70144966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / BEL