Batterley, Richard <br/><br/>
Leading Through Relationship Marketing  : how winning organisation leverage stakeholder relationships to improve business performance 
[by] Richard Batterley 
 - New Delhi  Tata McGraw-Hill  2004 
 - x, 206 p. 
<br/><br/> Include Index. 
<br/><br/><label>ISBN: </label>007058396X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / BAT