McDONALD, Malcolm Rogers, Beth.   Woodburn, Diana. <br/><br/>
Key customers: how to manage them profitably / 
[by] Malcolm Mc Donald, Beth Rogers, Diana Woodburn 
 - Oxford  Butterworth- Heinemann  2001 
 - xxii, 320 p.- 
 - Chartered institute of marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>750646152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/> Customer service
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC