URBAN, Glen L. <br/><br/>
Advanced marketing strategy: phenomena, analysis and decisions 

 - Englewood Cliffs  Prentice Hall  1991 
 - xx, 563 p. 
<br/><br/><label>ISBN: </label>138519404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.802  / URB