CZINKOTA, Michael. R. Ronkainen, Ilkka A <br/><br/>
International marketing / 
Michael R.Czinkota, Ilkka A.Ronkainen 
 - 3rd ed. 
 - Fort worth  Harcourt Brace Jovanovich College  1993 
 - xxxi, 924 p.- 
 - Dryden press series in marketing .
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>30767539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI