CZINKOTA, Michael. R. <br/><br/>
International marketing 

 - 2nd ed. 
 - Chicago  The Dryden Press  1990 
 - xxviii, 846 p.- 
 - Dryden press series in marketing .
<br/><br/><label>ISBN: </label>30322391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI