CATEORA, Philip R. Hess, John M. <br/><br/>
International marketing 
/[by] Philip R.Cateora, John M.Hess 
 - 3rd ed. 
 - Illinois  Tata McGraw-Hill  1977 
 - xv, 761 p. 
<br/><br/> Includes bibliography and index.<br/> 
<br/><br/><label>ISBN: </label>72833718 0070598797 [CD] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/> Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT