CATEORA, Philip R. Graham, John L. <br/><br/>
International marketing / 
[by]Philip R.Cateora, John L.Graham 
 - 11th ed. 
 - New Delhi  Tata McGraw Hill  2002 
 - xxv,694 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70499470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International trade<br/>Export <br/> International export enterprises
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT