YESHIN, Tony <br/><br/>
Integrated marketing communication: the holistic approach 

 - Oxford  Butterworth Heinemann  2003 
 - xi, 354 p. 
<br/><br/><label>ISBN: </label>750619236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / YES