Mercer, Alan <br/><br/>
Implementable marketing research 

 - New York  Prentice Hall  1991 
 - xiv, 165 p. 
<br/><br/> Include Index, Bibliography 
<br/><br/><label>ISBN: </label>134575326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MER