JOACHIMSTHALER, Erich Hidden in Plain Sight: how to find and execute your company's next big growth strategy / Erich Joachimsthaler - Boston Harvard Business School Press 2007 - xiii, 253 p. Includes index. ISBN: 9781422101650 Subjects--Topical Terms: Maragin changeOrganizational change.Consumers-preferences Dewey Class. No.: 658.406 / JOA