BARBBA, Vicent P. <br/><br/>
Hearing the voice of the market: competitive advantage through creative use of m 

 - Boston  Harvard Business School press  1991 
 - xiii, 294 p. 
<br/><br/><label>ISBN: </label>875842410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR