VOGELE, Siegfried <br/><br/>
Handbook of direct mail: the dialogue method of direct written sales communicati 

 - New York  Prentice-Hall  1992 
 - xvi, 323 p. 
<br/><br/><label>ISBN: </label>132087456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  research
<br/><br/><label>Dewey Class. No.: </label>658.8  / VOG