Ekanem, Ignatius,

Writing a business plan : a practical guide / Ignatius Ekanem. - 1 Edition. - pages cm

Includes index.

About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal compliance -- Risk analysis, growth and exit planning -- Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Wordfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement : MacDonald -- Index.

9781138206021 (hardback)

2017013943


Business planning.
Proposal writing in business.

HD30.28 / .E383 2018

808.06/6658 / EKA