Tourism marketing :  a strategic approach / 
edited by Nilanjan Ray, PhD, Dillip Kumar Das, PhD, Raj Kumar, PhD. 
 - xiv, 330 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781771884709 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2017009997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>G155.A1  / T5922 2018 
<br/><br/><label>Dewey Class. No.: </label>910.68  / TOU