JOHANSSON, Johny K <br/><br/>
Global Marketing  : foreign entry, local marketing and global management / 
[by] Johny K.Johansson 
 - 4th ed. 
 - New Delhi  Tata McGraw-Hill  2008 
 - xviii, 648 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>007066708X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / JOH