JEANNET, Jean-Pierre <br/><br/>
Global marketing strategies 

 - 3rd ed. 
 - Boston  Houghton Mifflin  1995 
 - xxv, 896 p. 
<br/><br/><label>ISBN: </label>395710456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.848  / JEA