Luck, David J. Rubin, Ronald S. <br/><br/>
Marketing research 

 - 7th ed. 
 - New Delhi:  Prentic - hall of India private limited,  2008. 
 - xvii, 683 p. 
<br/><br/> Includes appendix 
<br/><br/><label>ISBN: </label>9788120304840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research
<br/><br/><label>Dewey Class. No.: </label>658.83  / LUC