Futrell, Charles M. Fundamentals of Selling: customers for life - 7th ed. - Boston: McGraw - Hill, 2002 - xxiii, 579 p.- + CD - Irwin/McGraw-Hill series in marketing . Includes appendixes, glossary and index. ISBN: 72398868 Subjects--Topical Terms: Selling Dewey Class. No.: 658.85 / FUT