STANTON, William J. <br/><br/>
Fundamentals of marketing 
/[by] William J.Stanton 
 - 6th ed. 
 - New York  McGraw-Hill  1981 
 - xvii, 604 p.- 
 - McGraw-Hill series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70608911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA