STANTON, William J. <br/><br/>
Fundamentals of marketing 
/[by] William J.Stanton 
 - 5th ed. 
 - New York  McGraw-Hill  1978 
 - xvii, 636 p.- 
 - McGraw-Hill series .
<br/><br/> Includes appendixes & index. 
<br/><br/><label>ISBN: </label>70608814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA