BECKMAN, M Dale Kurtz, David L. Boone, Louis E. Foundations of marketing / [by] M. Dale Beckman, David L. Kurtz, Louis E. Boone. - 5th ed. - Toronto Dryden 1992 - xxi, 747 p. Includes glossary & index. ISBN: 39227847 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / BEC