Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity 

 - 5th ed. 
 - Chennai  Pearson  2020 
 - xxx,642 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / STR