ZIKMUND, William G. <br/><br/>
Exploring marketing research 

 - 6th ed. 
 - Fort Worth  The Dryden Press  1997 
 - xxvii, 739 p. 
<br/><br/><label>ISBN: </label>003018763X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK