FORSYTH, Patrick <br/><br/>
Everything you need to know about marketing / 
[by] Patrick Forsyth 
 - 2nd ed. 
 - London  Kogan Page  1999 
 - xii, 100 p. 
<br/><br/> Includes appendixes and glossary. 
<br/><br/><label>ISBN: </label>749429836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR