Barban, Arnold M. <br/><br/>
Essentials of media planning: a marketing viewpoint 

 - 2nd ed. 
 - Lincolnwood  NTC Business Book  1987 
 - xii, 160 p. 
<br/><br/><label>ISBN: </label>844230189 
<br/><br/><label>Dewey Class. No.: </label>659.11112  / BAR