LANCASTER, Geoffrey <br/><br/>
Essentials of marketing: text and cases 
/ [by] Geoffrey Lancaster, Lester Massingham 
 - London  McGraw-Hill  1988 
 - viii, 430 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70841810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN