PERREAULT, William D., Jr. McCarthy, E.Jerome
Essentials of marketing : a global-managerial approach /
by] William D. Perreault., Jr., E.Jerome McCarthy
- 10th ed.
- Boston McGraw-Hill 2006
- xl, 638 p.+CD-ROM
Includes glossary and index.
72935898 0072964642 [CD]
Marketing
658.8 / PER