PERREAULT, William .D., Jr. <br/><br/>
Essentials of marketing: a global managerial approach+CD-ROM / 
William D. Perreault., Jr, E. Jerome McCarthy 
 - 10th ed. 
 - Boston  Irwin/McGraw-Hill  2006 
 - xl, 638 p. 
<br/><br/><label>ISBN: </label>9780072935899 0072964642 [CD] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER