Victoria, Alexander C.V. <br/><br/>
A study on promotional strategic transformation of fast moving consumer goods in Chennai city  Thesis submitted in partial fulfillment  for the Degree of Doctor of Philosophy  

 - Chennai  Bharath University  2014 
 - 245 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Retail trade<br/>Consumer perception
<br/><br/><label>Dewey Class. No.: </label>658.82 VIC