Denesh Kumar, S. <br/><br/>
Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai  Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management 

 - TamilNadu  Bharathiar University   2018 
 - 162 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product placement- mass media<br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.827 DIN