Sathya, Prasath Kumar, D <br/><br/>
Consumer values and brand loyalty: a study on the perception of consumers on select branded clothing wears  Thesis submitted to Thiruvalluvar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce 

 - Vellore  Thiruvalluvar University  2017 
 - 203 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)<br/>Consumer values-textiles
<br/><br/><label>Dewey Class. No.: </label>658.827 SAT