Manimekalai, T.

CRM practices in commercial banks: a comparative study between public and private sector banks in erode district: Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce - TamilNadu Gobi Arts Science College 2018 - 187 p.

Includes bibliography, appendix


Bank management
Customer relation management-Indian banks

332.1068 MAN