Kotler, Philip Armstrong, Gary Agnihotri, Prafulla Y. <br/><br/>
Principles of marketing 

 - 17th ed. 
 - New York  Pearson Education  2018 
 - xxii, 699 p. 
<br/><br/> Including references and index.  
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT