Suja, S. <br/><br/>
Marketing orientation in emerging economies with special reference to experiential marketing in food retailing outlets:  A thesis submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy 

 - Chennai  Anna University  2018 
 - xx, 199 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)<br/>Experiential marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 SUJ