Wilson, Richard M.S Gilligan, Colin <br/><br/>
Strategic marketing management:  planning, implementation and control 

 - Oxford  Reed educational and professional    1977 
 - xix, 460 p. 2nd ed 
<br/><br/><label>ISBN: </label>75062244 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL