Schiffman, Leon G. Wisenblit, Joseph Kumar, Ramesh, S <br/><br/>
Consumer behavior 

 - 11th ed. 
 - Delhi  Pearson education  2016 
 - xxvii, 508 p. 
<br/><br/> Include Index, Glossary, Endnotes  
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.834  / SCH