Peter, Paul J. <br/><br/>
A Preface to marketing management 

 - 5th ed. 
 - Boston  Richard D. Irwin  1991 
 - xii, 324 p. 
<br/><br/><label>ISBN: </label>256094454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET