Baker, Ronald J. <br/><br/>
Pricing on purpose: creating and capturing value 

 - New Jersey  John Wiley  2006 
 - xxvi, 374 p. 
<br/><br/><label>ISBN: </label>471729809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK