BERRY, Michael J.A. Linoff, Gordon S. Data mining techniques : for marketting, sales, and customer relation ship management / [by] Michael J.A. Berry and Gordon S. Linoff - 2nd ed. - New Delhi Wiley-dreamtech India 2004 - xix, 643p. includes index ISBN: 8126505176 Subjects--Topical Terms: Data miming Dewey Class. No.: 5.74 / BER