Kumar Rai, Alok <br/><br/>
Customer relationship management: concepts and cases 

 - 2nd ed. 
 - Delhi  PHI Learning  2014 
 - xxiv, 501 p. 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>9788120346956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / KUM