Consumer behavior : buying, having and being / Michael R. Solomon
By: SOLOMON, Michael R.
Publisher: New Delhi PHI Learning 2011Edition: 9th ed.Description: xxv, 654 p.ISBN: 9788120342811.Subject(s): Consumer behaviorDDC classification: 658.8342| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Management and Commerce Science & Technology | R | 658.8342 SOL (Browse shelf) | Available | 186671 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: R Close shelf browser
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| 658.8342 PET Consumer Behavior and Marketing Strategy / | 658.8342 SCH Consumer behavior | 658.8342 SHA Consumer psychology: a simple guide for understanding consumers | 658.8342 SOL Consumer behavior : buying, having and being / | 658.8343 SCH Consumer behaviour: a European outlook | 658.835045 AUD Auditing, trust and governance : regulation in Europe / | 658.84 AWA Electronic commerce: from vision to fulfillment |
includes glossary and index
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