Consumer behavior / [by]Leon G.Schiffman, Leslie Lazar Kanuk
By: SCHIFFMAN, Leon G | Kanuk, Leslie Lazar.
Publisher: New Delhi Pearson education Asia 2002Edition: 7th ed.Description: xiii, 469 p.ISBN: 8178086395.Subject(s): Consumer behaviorDDC classification: 658.8343Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Main Library MG (old) | 658.8343 SCH (Browse shelf) | Available | 150363 | ||
Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8343 SCH (Browse shelf) | Available | 150097 |
Browsing Management and Commerce Shelves , Shelving location: Science & Technology , Collection code: S Close shelf browser
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658.8343 IND Understanding consumers | 658.8343 IRA மேலாண்மை இயல் வியாபாரச் சின்னம் | 658.8343 MIC Lifestyle market segmentation | 658.8343 SCH Consumer behavior / | 658.8343 UPS Building brand identity: a strategy for success in a hostile marketplace | 658.8343 WEL Till they have faces: women as consumers / | 658.8348 RIT Merketing to generation X |
Glossary: p G1-G14; Index: p. I1-I14
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